A lot of things have been said about conversion rate optimization. However, when it comes to businesses' desire to increase conversation rates, there's no such thing as too much tips and everyone is always all-ears to an SEO company who is willing to share its trade secrets on how to transform web traffic to something more productive.
As mentioned above, this is already stating the obvious, but sometimes, it is the things under their noses that most people fail to see.
Take a Peek at Your Competitors' Backyard
Forget about what your teacher told you when you were in grade school. Go ahead and copy what your "classmates" are doing. The term "best practices" flies out of every marketer's mouth every so often and this is what you are exactly emulating.
However, this does not mean that you should produce a carbon copy of their strategies and tactics. Take what they are currently doing and test them among your site visitors. To increase your conversion, throw out those that did not work and copy the things that were effective. Then add an extra step. The good techniques you got from your competitors, do them better.
Utilize Web Analytics to Categorize Your Test Audience
Different strokes for different folks - this old adage should not be undermined by an SEO company when conducting conversion optimization testing. It is not uncommon for many businesses or websites to have the same approach, the same sales funnel, the same landing page for different audiences. But internet users are different from one another and to increase conversion rates, one should be able to identify common denominators and characteristics and use these to segment audiences accordingly. Luckily, you can now use analytics data (and many of them are free) to help you organize your grouping.
Listen to those Who are in the Line of Fire
Whether they admit it or not, sitting on the director's chair or the captain seat barking orders around is the dream of many marketers. However, don't forget that the richest of insights can be derived from the frontline. It is best practice for every business and SEO company to listen to the people who actually interface with your site visitors, customers or clients. For example:
• If you have a sales force, you can ask them how they explain the functionality of your site which might be too complex for the not too savvy, but equally important prospect.
• If you have a phone-based customer service team, a lot of irate customers have certainly informed them what's making their lives difficult.
The tips stated above are definitely not products or rocket science. However, their simplicity makes them easily ignorable. To increase conversion rates, you have to be a master of the two ends of the marketing spectrum - from the simplest to the most sophisticated.
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